Our new ambassador

Hedvig Hjertaker

We are proud to announce that Hedvig Hjertaker from Bergen will be part of our ambassador team!

At the age of 28, Hedvig Hjertaker became the world's youngest female South Pole explorer. For 49 days she walked alone in effective minus 50 degrees Celsius with a 104 kilo sled. She dreams big, sets goals, and achieves them. Her dedication and strength align perfectly with our values. In addition, she is a self-proclaimed "wool geek", and we are thrilled to have her on the team.

For the past ten years, Hedvig has had a great interest in outdoor adventures that challenge her willpower, patience and independence. She grew up in the center of Bergen, a coastal city between seven mountains in Norway. She spent her entire childhood in swimming pools and has won countless national swimming championships. In everyday life, Hedvig works as a specialist dental nurse for people with a fear of the dentist, which helps her to overcome her own fears.

After a tough round of mononucleosis (the kissing disease) at the age of 19, and later losing her mother to cancer, Hedvig has learned to use time and opportunities while she can. Her father always says "life is only as fun as we make it". She is the modern adventurer. Previously, she has crossed Greenland, Hardangervidda, Finnmarksvidda and Jotunheimen, and climbed South America's highest mountain, Aconcagua.

Hedvig is committed to making her life as fun and adventurous as possible, whether it's by walking across Spain, climbing Aconcagua or going alone to the South Pole. It all starts with putting one foot in front of the other.

Janus x Hedvig

Tour tips from Hedvig

Hedvig gives you her best tips for a better trip.

1: The layer-on-layer principle

Bring clothes that you can put on or take off as needed, such as moisture-wicking inner layers (wool), intermediate layers such as fleece or wool jumpers and shell clothing that protects against water, weather and wind.

Wool: Wool is a wonderful material for hiking. It keeps you warm even when wet, dries quickly, and smells less than synthetics after several days of use. Wool underwear, socks and mid-layers are particularly important. Janus is good at producing high-quality woolen products that are both warm and comfortable. See my wool favorites further down the page.

2: Good hiking boots

Make sure your footwear is comfortable and provides good support where you need it. The most important thing is that the shoes are broken in before a longer trip. On longer trips, the foot can often become a little swollen, so it may be wise to choose a larger shoe size than you usually do.

3: Food and Drink

Water: Always bring enough water for the trip, and check the map for any water sources along the way.
Food: Energy-rich foods such as nuts, energy bars, fruit and prepackaged foods are ideal. Bring enough to cover your needs during the trip. Remember to eat evenly and preferably before you are hungry to avoid overeating.

4: Survival gear

Necessary Equipment: A whistle, wind bag and multi-tool can be vital in emergency situations. Flashlight or headlamp: Remember extra batteries. Knife or multi-tool: Always useful to have with you.
Additional charging sources: Power bank to charge phone or other electronic equipment.

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Dame på fjellet med Janus årets sommerull t-skjorte i farge rosa

Always wool on the go!

Hedvig about summer wool: A big favorite for summer trips, training and everyday use.

Hedvig Hjertaker

My favorite products
  1. Wool sweater and wool longs Janus Classic - an expert garment for transporting moisture away from the body, and perfect as the innermost layer on cold trips that require several layers.
  2. Wool sweater Janus Classic - so timeless and classic that it fits both under a shell jacket and suit jacket.
  3. Janus Classic wool sports bra - keeps me dry inside on all of life's trips.
  4. T-shirt Janus sommerull - a great favorite on summer trips, training and everyday life.
  5. Ankle socks Janus wool - a sure winner for happy feet.